A number of aspects make up the interactive digital experience including ergonomics, performance, design and usability. Be it a website, eCommerce store, web based application or local software.
The rapid explosion of browser technology, devices and connectivity have meant UX is arguably becoming the most difficult aspect to consistently get right - the goal posts continually moving.
We learnt long ago to be mindful of differences of user expectations dependent on the context of the application.
Our processes have been honed to keep the user central to our thinking for all phases of creative and development offering more return and longevity for your application.