Website Optimisation

Making websites work better for both humans and search engines.

Refined customer journeys.

Increasing traffic and conversions on your website or eCommerce store.

You no doubt get the importance of Search Engine Optimisation by now. It helps your website gain visibility and helps to build trust with customers. It is crucial to optimise the architecture and link structure to make website a success.

Optimising for non-robots however; is quite another challenge. Website performance, simplicity for users to take prescribed actions - including checking out, signing up, social sharing or a variety of other goals are all key to a successful website. We all have experience of finding a website that promised so much, only to bale because it wouldn't work as we expected. 

A/B testing (testing different versions of web pages), customer journey analysis, usability testing and many other techniques can be employed to aid overall on-site conversions and generally come under the umbrella of Conversion Rate Optimisation

We deliver a range of techniques to our clients that help to maximise return. We'll ensure you receive an overview of potential improvements and actionable recommendations.  

  

  • Robust infrastructure; ensuring your web application performs well in a variety of circumstances comes as standard.
  • Utilise technology; we use technology to ease performance bottlenecks that can affect image and asset heavy websites. 
  • Analytics analysis; analytics can tell us a lot about problematic pages and help iron out any wrinkles in the user journey. 
  • Usability testing; evaluating the users experiences either remotely or in person is a powerful tool when looking for issues on your application. 
  • Focus groups; we can run focus groups for real-world feedback and task-setting. 
  • Reporting; feedback based on action points and recommendations help you make informed decisions about the optimisation process. 
  • Pro-active account management; we consistently feedback to our clients on new opportunities and technology enhancements. 

Success.

Optimising our clients' website and marketing helped them make huge gains in key areas.
Multi-channel marketing & web client.

Solutions

We utilise several individual components to deliver successful projects.