You no doubt get the importance of Search Engine Optimisation by now. It helps your website gain visibility and helps to build trust with customers. It is crucial to optimise the architecture and link structure to make website a success.
Optimising for non-robots however; is quite another challenge. Website performance, simplicity for users to take prescribed actions - including checking out, signing up, social sharing or a variety of other goals are all key to a successful website. We all have experience of finding a website that promised so much, only to bale because it wouldn't work as we expected.
A/B testing (testing different versions of web pages), customer journey analysis, usability testing and many other techniques can be employed to aid overall on-site conversions and generally come under the umbrella of Conversion Rate Optimisation.
We deliver a range of techniques to our clients that help to maximise return. We'll ensure you receive an overview of potential improvements and actionable recommendations.