Everyone strives for continual improvement in one way or another. Businesses seek to improve products and service-levels, recognising that this will lead to greater sales and higher customer retention. A similar concept should be applied to a website.
All websites and applications have one or more goals - be it to generate enquiries or sell products online. Many factors from user interface through to stability and speed will affect the proportion of users who go on to complete these goals. It follows then, that the more that is done to remove any obstacles and improve the visitor experience that goals will be met more frequently. In other words more sales leads and increased revenue.
A further upshot of this is that your costs acquiring new customers lowers - meaning funds can be allocated elsewhere.
It can be easy to sit back and be complacent after launching a new website. Shifting focus to obtaining more traffic through SEO, Pay-Per-Click or other channels. However a strategy for ongoing measuring, continual review and enhancement should always be part of a wider strategy.
We can assist in developing and implementing recommendations for onsite conversion improvement through a number of methods including analysis of visitor traffic and real-life user testing.