Optimising a website to convert more existing visitors into customers can provide a fast return on your investment.
Everyone strives for continual improvement in one way or another. Businesses seek to improve products and service-levels, recognising that this will lead to greater sales and higher customer retention. A similar concept should be applied to a website.
All websites and applications have one or more goals - be it to generate enquiries or sell products online. Many factors from user interface through to stability and speed will affect the proportion of users who go on to complete these goals. It follows then, that the more that is done to remove any obstacles and improve the visitor experience that goals will be met more frequently. In other words more sales leads and increased revenue.
A further upshot of this is that your costs acquiring new customers lowers - meaning funds can be allocated elsewhere.
It can be easy to sit back and be complacent after launching a new website. Shifting focus to obtaining more traffic through SEO, Pay-Per-Click or other channels. However a strategy for ongoing measuring, continual review and enhancement should always be part of a wider strategy.
We can assist in developing and implementing recommendations for onsite conversion improvement through a number of methods including analysis of visitor traffic and real-life user testing.
- Creating great customer experiences means more leads and sales for you.
- Targeted; we understand the importance of attracting the right kind of customer - qualifying enquiries in the process.
- A/B testing; employing tactics such as running split tests with variations of page layout and design to will provide solid evidence of the best approach.
- Content strategy; engaging copy is a fundamental requirement to reaching out to more customers - we have in-house copy-writing skills and a network of talented individuals with a wide range of experience.
- Real-life user testing; valuable insight can be gained from watching and listening to people actually using your website. We can organise sessions with accurate target audience participation and collate results and recommendations.
- Analytics review and analysis; huge amounts of data can be collated with systems such as Google Analytics. We can help you understand this data and then act on it accordingly as well as configuring tracking tools to monitor user metrics and conversion funnel success rates.
- Not by the numbers; we believe it is important not to manipulate visitors, rather back up a quality service and product proposition with a great user experience. Red buttons and large telephone numbers do not equate to more sales.
- Brand perception; a positive experience for customers makes them more likely to return and recommend to peers.
