We worked together in 2015 on the re-branded eCommerce store to universal acclaim and unprecedented customer buy-in. Success prompted the team to look deeper at how the web could work even harder for the brand and aspirations over the longer term.
Our bespoke, robust back-office systems enabled the streamlining of all aspects of their buying cycle (excuse the pun) including order processing, international sales strategies and partner interaction.
Evolving the core business also gave us an opportunity to enhance the front-end creative and visitor experience. We were keen to utilise technology that had moved on even since 2015 to further illustrate the Boardman commitment to offering their customers the best possible experience across all brand touch points.
Innovations such as a custom bike builder have been added to and complex products explained with beautiful, dynamic product pages across all devices.
Boardman have got some great enhancements lined up across all aspects of the business and we can’t wait to come along for the ride.