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  • Curtain Factory Outlet
Curtain Factory Outlet Logo

eCommerce Website for Designer Fabric Retailer

New website fuels 81% uplift in annual revenues.

For over 15 years, Curtain Factory Outlet (CFO) has been selling designer fabrics to the trade and public from a cluster of shops and warehouses in Finchley in North London. 

Stocking high volumes of quality fabrics and selling them at significant discounts made them an ideal candidate for an eCommerce store as they looked to increase sales coverage from the South East to the whole of the UK.

Work across Devices Look good on PCs tablets & mobiles.
Easy to Use Provide a 'friction-less' online experience
Be Found Online Features designed to assist with SEO
The Challenge The team at CFO was concerned that many competitors had gained a head start having already launched online stores.

Against this competitive backdrop, staff knew that they needed a website that could gain traction quickly and get them noticed in what is an extremely crowded online space.

The team at CFO had had some poor experiences from partners and an outdated brand that was not conducive to attracting up-market retail customers.

A partner was needed to not only deliver an appropriate eCommerce store but support and advise on how to launch an effective website and increase visibility and sales.

The Solution We built a bespoke eCommerce store that successfully translates Curtain Factory Outlet's 'quality plus value' proposition to the online environment.

Product pages with plenty of space given over to large images enables CFO to showcase the quality of the fabrics that it sells. We also wanted CFO's discounting credentials to be 'front and centre'. So we introduced prominent saving messaging across all parts of the website, including the homepage and product pages. 

As well as designing and building an eCommerce website, we have been retained by CFO in a marketing capacity since launching the new site. Our marketing support covers email marketing, pay-per-click advertising and SEO. 

slider top
desktop slider image of client website
desktop slider image of client website
desktop slider image of client website
The Results The website has generated remarkable growth since launch, with revenue up 81% during the last 12 months alone.

We have also seen extremely positive results across a range of metrics;

  • 22% increase in the proportion of web visitors who go on to buy (eCommerce Conversion Rate)
  • 8% increase in Average Order Value (AOV)
  • 316% return on advertising spend (ROAS) on Google AdWords.
  • 34% increase in organic traffic 
www.curtainfactoryoutlet.co.uk
mobile view of clients website
Mobile screenshot of Curtain Factory Outlet website
  • Responsive Design A modern HTML5 website that adapts to suit mobile, tablet and desktop devices
  • eCommerce Solution This website features a secure customer checkout and payment process
  • Google Friendly Great search engine visibility to increase visitors to the website
  • High Conversion Clear strategy for obtaining new enquiries and customers through the website
Phoebe Parker eCommerce Manager Curtain Factory Outlet
"It's transformed our online business.... The eCommerce store that bluebox built us, along with their ongoing marketing support, has transformed our online business. Before the new site, we were selling very little via the web whereas now we are so busy we are having to draft in additional staff to help service internet orders."
Phoebe Parker eCommerce Manager Curtain Factory Outlet
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