Down Your High Street is a unique online marketplace designed to offer high street retailers across the UK the tools and visibility to offer a more vibrant, boutique shopping experience online and increase their sales potential significantly.
The DYHS team approached us when the previous iteration of the website; which had been well received by retailers, had become restricted by the Magento CMS they had been using. They had become unable to realise the full ambitions of the service they had envisaged.
The functionality requirements were proving difficult to develop and it was clear the project required careful consideration, complex bespoke development and precise UX design.
Over the course of several discovery sessions we formulated both a fresh brand narrative and the technical aims to deliver to their retail partners. We needed to improve the existing concept and add fully formed, robust solutions for retail partners to make their inventory simple to manage and sell through the marketplace.
The team at Down Your High Street challenged us to make a truly unique web experience for users and visitors alike and we've shared ideas and concepts at every stage of the development.
Now entering the final stages of development we can't wait to unveil what we've been tinkering on over the course of the development cycle.
During the strategic phase of the development, it became clear that we needed to completely re-think the structure of our Fingertips framework. The decision to completely start afresh and build something centred around the unique needs of the marketplace was the only way to achieve the aspirations of the team.
We also inputted on several emerging trends to offer insight into marketing, web technology and branding to help put them in a great position to become a true disruptor in eCommerce.
We're hugely excited to come along for the ride - watch this space.