Multi-channel marketing & web client.

Great results across the web including a 98% increase in sales through PPC.

We've worked with the team at Jaga for several years and in that time launched websites, managed digital marketing campaigns encompassing SEO, Social and Google AdWords and enjoyed marked success across the board. 

Jaga Radiators logo Brand Awareness Better reflect the Jaga identity
Jaga Radiators logo Increase Revenue Drive direct sales via the website
Jaga Radiators logo Publicise Content Promote the company's article library
Objective Increase visits and conversions utilising various channels.
Jaga UK sell a range of aspirational energy-saving designer radiators. As well as retailing through major chains such as B&Q. 
Since 2012 the firm has sold direct to the public through their website that we built for them.As part of our ongoing partnership with the team at Jaga, we recommended that we manage an existing Google Pay Per Click (PPC) campaign as it was not performing for them.

Buoyed by our successful social management and technical SEO services we also deliver they decided to give it a try as they knew our inherent understanding of their products and business would help us deliver return.

Strategy Rebuilding the Pay Per Click account and formulising a defined strategy.

Once we got under the skin of the incumbent campaign our first task was to set about building a tightly defined set of ad groups.

We focused around highly-targeted sets of relevant keywords as well as utilising negative keywords and improved ad text to increase ROI. As a proof of concept we initially kept the budget very low, gradually expanding when Return could be demonstrated. As return and Click Through Ratings began to show improvement we incrementally increased the budget and rolled out to further Ad-groups within the campaign.

Our focus has been on the bottom line – namely that the revenues derived from the campaigns outweigh the costs associated with running them. We have also actively managed the campaigns in order to take advantage of new innovations that have a positive impact on the account’s performance.

Constant refinement and improvements need to be made as the way people search has evolved and as new opportunities have been identified. 

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desktop slider image of client website
desktop slider image of client website
desktop slider image of client website
Outcome Great increases in sales and visibility across the web.
As a trusted partner the freedom given to us has had some real impact on the effectiveness of the campaigns.
Namely:
  • 98% Annual sales increase.
  • 87% increase in conversions.
  • 426% Increase in CTR (Click Through Rating).
The campaign has proved so successful that the team have commissioned us for a further website having seen the ROI the campaign had lacked in the past.
We continue to work not only with Jaga but our Google contacts (as a Google Partner with a recent initiatives including;
  • Ad Extensions
  • Geographical targeting
  • Split testing of changes (using Google Experiments)
We're looking forward to working with the team over the coming months on some really exciting new stuff. 
www.jagahomeheating.co.uk
mobile view of clients website
Mobile View of Jaga Radiators website
Partnership bluebox have been a great partner for Jaga, immersing themselves in the brand to build really focused campaigns. They are a dynamic and hands-on team always bringing new ideas to the table, and nothing is ever too much. They are very proactive and keep us up to date on any changes that might affect our campaigns giving peace of mind it is all under control.
Sally Lloyd Marketing Manager Jaga Heating Products (UK) Ltd
More Work
eCommerce website and branding.
Strategic marketing and creative advice.